Dear Indian (and other) Pharmaceutical Manufacturers Who Produce Birth Control

One of the greatest behavioral nudges of all time is the week of different-colored placebo pills in a package of birth control to allow you to just keep taking pills and always be on the right schedule.

Please adopt this innovation. It cannot alter costs that much.

Sincerely, spending too much time scheduling on google calendar now that my US birth control pills have run out.

Share your thoughts, please! The more minds, the merrier

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