Tag Archives: alan cooper

This post is also available, lightly edited, here. I have been thinking a lot about ‘theories of change’ this week (just did some presenting on them here!). Actually, I have been thinking more about ‘conceptual models,’ which was the term by which I was first introduced to the general idea (via Vic Strecher in ConceptualContinueContinue reading “Theories of change, stakeholders, imagined beneficiaries, & stealing from product design. That is, meet ‘Mary.’”