Tag Archives: formative

this post is also available, lightly edited, here. i have been thinking a lot about ‘theories of change’ this week (just did some presenting on them here!). actually, i have been thinking more about ‘conceptual models,’ which was the term by which i was first introduced to the general idea (via vic strecher in conceptualContinue reading “theories of change, stakeholders, imagined beneficiaries, & stealing from product design. that is, meet ‘mary.’”